Mobile operators could boost annual global data revenues by $47 billion through brushing up their upsell strategies, according to a report by BSS solution provider Openet. The report suggests telcos should have a system in place which, by taking into account the customer context, automatically triggers the most relevant offer to be sent to the […]
BSS specialist Openet said Thursday that it has virtualized its real-time charging system, realising an agile and flexible system capable of testing, developing, launching and amending new services and business models much more quickly. The aim is to help operators accelerate the availability of innovative new use cases and applications to generate faster ROI for their network technology investments as they battle decreasing revenues from traditional services and pressure from OTT players.
‘Agility’, a word used to gauge a company’s ability to respond to the market with flexibility, has become the operator watchword of 2014. It highlights the dawn of an era when operators require not only real-time visibility of their customer’s activity but also the ability to react in real-time to succeed.
An operator’s approach to BSS (business support systems) – including billing, charging and policy – can determine how easy or challenging it is to respond to the market and maximise revenue opportunities. In a recent survey of over 100 operators by Telecoms.com Intelligence, 85 per cent acknowledged that market conditions require increasingly agile BSS systems enabling operators to provide service diversity and faster time to market.
Orange Slovakia this week tapped up B/OSS specialist Openet for a Policy and Charging Control (PCC) infrastructure to enable a major rollout of advanced shared data bundles. The deployment makes it possible for Orange to quickly define segmented data offers, with associated balances, notifications and policy rules for its 2.8 million subscribers.