App marketing costs and downloads fall in May

A new Fiksu report has revealed that marketing costs, which have been on the rise all year, finally fell in May, although app install volumes were also on the slide. The cost per loyal user (CPLU) in May for mobile …

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Fiksu helps developers track Apple Watch user behaviour

Mobile marketing technology company Fiksu says developers using its technology can recognise and track user behaviour on the Apple Watch by adding a line of code to their iPhone app and tagging the Apple Watch events they are interested in …

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More effective app marketing coming at a price – Fiksu

Daily app download volumes “surged” during January 2015, according to analytics firm Fiksu, although the cost to acquire loyal users also increased. According to the company, the average aggregate daily download volume of the top 200 free iOS apps reached …

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Twitter’s role to grow as app promotion matures

Twitter has the potential to become a valuable platform as the app promotion space becomes more mature, according to Oliver Clark (pictured), director of sales for the EMEA region for app engagement company Fiksu. Speaking to Mobile World Live, Clark …

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Record iOS downloads seen in October — Fiksu

October saw downloads of iOS apps reach an all-time high, driven by the widespread adoption of the new iPhone 6 models, according to the latest figures from marketing platform provider Fiksu. Fiksu’s App Store Competitive Index, which indicates the aggregate …

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