AT&T partner opens ‘free’ content store

Syntonic Wireless, which bills itself as an “AT&T sponsored data provider” unveiled its Sponsored Content Store for AT&T mobile subscribers, pitching an “open marketplace where AT&T wireless customers can access free or premium mobile content without impacting their data plans.”

US smartphone users enticed by sponsored data plans, reports survey

US smartphone users are open to using sponsored data plans driven by fear of exceeding their mobile data limit, according to research published today.

Opera takes browser-based angle on sponsored data delivery

Norwegian software developer Opera Software on Friday introduced a new spin on the sponsored data model, giving operators a way of subsidising the cost of content delivery.