Developers should make the most of in-app messages – Localytics

In-app messages are a great communication tool for engaging users who are already using an app, says a study by Localytics, although only one third of app marketers use them as part of their engagement strategy. The study found that …

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Confluence of unlicensed LTE and small cells fuels mobile transformation

NEW ANALYSIS: The mobile industry is at a crossroad. Data traffic demands are driving heterogeneous network architectures with macro, micro, small cells and distributed antenna systems (DAS) that use both licensed and unlicensed radio spectrum. At the same time, mobile …

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Lenovo focuses on innovation at inaugural Tech World conference

Lenovo’s first Tech World conference, held in Beijing this week, was talked up “as a celebration of innovation”, by CEO Yang Yuanqing after the company took the wraps off a number of new research projects. The most notable advances included …

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YouTube, Facebook apps dominate global data usage while games rule in Asia – App Annie

When it comes to data usage within apps, YouTube leads the way with Facebook coming in just behind, according to App Annie’s first report looking at how people act inside mobile applications on smartphones and tablets. The app analytics company …

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Apple Watch set to shake up the apps market

The highly anticipated Apple Watch is set to hit the market on 24 April and many developers have announced apps for the new device, including big names like Instagram, CNN and Shazam. New opportunity for “unheralded” apps A report by …

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iOS/Android app revenue gap widens – App Annie

The first quarter of 2015 saw Apple’s App Store extend its lead over Google Play in terms of app revenue, while Google Play boosted its number one position in terms of downloads – a slightly different picture to what had …

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The global MVNO footprint: a changing environment

NEW ANALYSIS: There were almost one thousand MVNOs in operation worldwide in 2014, according to GSMA Intelligence. The number of MVNOs in operation worldwide rose to almost one thousand by the end of last year, due to regulatory policy designed …

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Android and iOS reach “stalemate” in developer mindset battle

The battle for developer mindset has ended in a “stalemate”, with Android being a priority for 40 per cent of the market and iOS for 37 per cent, according to VisionMobile’s Developer Economics Q1 2015 report. But Windows Phone and …

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4G deployments and connections gather pace

NEW ANALYSIS: According to GSMA Intelligence, there are more than 350 4G operators, as 4G connections approach 500 million. There were 352 operators with live commercial 4G-LTE networks globally as of the end of January 2015, with more than half of the world’s …

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