Verizon set for “very positive” H2 following AOL deal

Verizon Communications announced solid financials for the second quarter of 2015, a period which saw it complete its $4.4 billion acquisition of AOL. “We’re now poised to offer customers exciting new over-the-top mobile video services, and we look forward to …

The post Verizon set for “very positive” H2 following AOL deal appeared first on Mobile World Live.

Microsoft sells part of mapping business to Uber

Microsoft is selling mapping assets to Uber while AOL will assume responsibility for its display, mobile and video advertising inventory in nine markets. Uber confirmed a deal that will see it acquire part of the mapping business that deals with …

The post Microsoft sells part of mapping business to Uber appeared first on Mobile World Live.

AOL helps app marketers measure app ad impact

AOL launched an expanded set of mobile app marketing capabilities as part of its ‘ONE by AOL’ platform, enabling advertisers to programmatically target mobile app users and measure and attribute how and to what extent app advertising works compared with …

The post AOL helps app marketers measure app ad impact appeared first on Mobile World Live.

Verizon agrees $4.4B AOL deal to drive LTE video, mobile advertising

Verizon Communications announced an agreement to buy AOL, the digital content and advertising platform provider, in a deal worth around $4.4 billion, which the operator said would “further drive” its LTE and OTT video strategy, as well as bolster the …

The post Verizon agrees $4.4B AOL deal to drive LTE video, mobile advertising appeared first on Mobile World Live.

AOL seeing “breakneck adoption” of content on mobile – exec

AOL approaches “all content and technology problems and solutions with mobile in mind”, Graham Moysey, the company’s head of international business, told Mobile World Live. “We still have 220 million global uniques. The fact that 50 per cent of those …

The post AOL seeing “breakneck adoption” of content on mobile – exec appeared first on Mobile World Live.

Verizon looks to AOL for mobile video boost — report

Verizon Communications has reportedly approached internet firm AOL about a potential acquisition or joint venture, as it looks to boost its mobile video offerings. According to Bloomberg sources, Verizon is mainly interested in AOL’s programmatic advertising technology, which is the …

The post Verizon looks to AOL for mobile video boost — report appeared first on Mobile World Live.