HTC targets US market with latest Desire smartphones

Troubled smartphone maker HTC is targeting the US market with four new mid-tier devices, which it said are “designed to make premium smartphones affordable and accessible to all”. It said that devices will be “broadly available at prepaid and postpaid …

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T-Mobile offers ‘free’ roaming in Mexico and Canada; may have grabbed No.3 operator spot

T-Mobile US today unveiled its latest ‘Uncarrier Amped’ initiative, offering calling, texting and 4G data services within Mexico and Canada at no extra charge. The new offering came as the operator released preliminary Q2 results that show it’s likely to …

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Opponents turn on T-Mobile US’ Legere; Claure’s claws are out

The two largest operators in the US – AT&T and Verizon Wireless – have come out fighting against further concessions for smaller rivals in next year’s spectrum auction. Both operators blogged against T-Mobile’s request that a set aside of 30MHz of spectrum …

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Sprint brings in quadplay specialist as CMO

Sprint hired Kevin Crull, formerly of Canada’s Bell Media, as its new chief marketing officer as it gears up for a battle with US peers – including T-Mobile US and its colourful CEO John Legere – that will increasingly focus …

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Sprint holds third spot but Q4 loss widens

Sprint is focusing its efforts on “attracting more quality customers, retaining our customers through a better customer experience and continuously improving the network,” as it takes on T-Mobile in the battle of the challengers in the US market. The company …

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Sprint targeting Hispanic users through new business unit

US number three operator Sprint has set up a Hispanic business unit, to be headed by TIM Brasil’s CMO Roger Solé (pictured), as it hopes to “gain leadership” in the Hispanic market, which it considers “one of the fastest growing …

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AT&T talks up its anti-churn credentials

AT&T hailed a record quarter for churn-busting as subscribers migrated to its no-device-subsidy plans, although the same phenomenon knocked its Q1 ARPU performance. The company said Q1 2015 saw a “best-ever” first-quarter wireless postpaid churn rate of 1.02 per cent …

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Driver, take me to the phone store

NEW BLOG: I want to buy a new mobile phone but am too lazy to visit a store down the road to upgrade. Poor me but never mind because, if I ask nicely, a car will be sent round with a …

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Verizon Wireless reports 7% jump in Q1 revenue; 4G accounts for 86% of data traffic

Verizon Wireless, up against stiff competition from T-Mobile US and an increasingly price-aggressive Sprint, saw Q1 service revenue dip by 0.4 per cent, year on year, to $17.9 billion. Equipment revenue, however, grew by $1.5 billion over the same period …

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