Millennial Media promises “100% viewability” to app marketers

Millennial Media, an independent mobile ad marketplace, has said it will offer “100 per cent viewability guarantee” for in-app mobile advertising campaigns and will be working with Integral Ad Science, which helps users assess the value of ad opportunities and …

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Devs focus on monetisation, programmatic ads

Monetisation and the use of programmatic buying are some of the main priorities for developers in 2015, according to a survey by mobile ad marketplace Millennial Media. The majority of developers polled (85 per cent) said they generate revenue from …

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