Perfecto Mobile: Putting apps through their own wind tunnel

Before apps can be monetised or even launched, they need to be rigorously tested for functionality and usability, starting from the very first log in experience to more complicated functions. That is what CEO and founder Eran Yaniv (pictured) set …

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Yozio: Deep linking is “about to explode”

Dane Holewinski, co-founder and COO of Yozio, a company that helps developers with organic mobile app growth, told Mobile World Live that increasing support for app deep linking will connect “paid acquisition users to the exact item that sparked their …

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Apptimize: Onboarding tutorials and the value of A/B testing

Onboarding tutorials are a quick way to get a user familiar with an app when they install it, but is it necessary for all apps? This question was posed to Apptimize, a mobile apps optimisation tools provider, by video hosting service …

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YouAppi: App makers should focus on user retention, post-install events

One of the key mistakes the industry makes is focusing on installs rather than user retention, according to the CEO of YouAppi, a mobile apps analytics company which has just launched a new version of its OneRun platform. “With most apps …

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Stick Sports: a “different approach” to monetisation

Five years ago, Stick Sports evolved from being a maker of online browser games to an app developer. With a suite of seven games – including cricket and tennis as the most popular, as well as golf and auto racing …

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LINE: Standing out from the messaging crowd

Messaging app user numbers continue to grow rapidly, with many smartphone users having accounts with more than one provider. But, perhaps surprisingly, many companies operating in this space are not yet generating a huge amount of revenue. To that end, there …

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