In-app purchase volume slides, but value on the up

Top titles are seeing a “steady decline” in the number of in-app purchases made, indicating a struggle to maintain the momentum that saw them leading the way in 2014. According to Return Path, which describes itself as a “global data …

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TV advertising on the rise for apps

As the market for apps becomes more and more competitive, marketers are increasingly looking to TV to promote products, leading to “dramatic” changes in advertising strategies, Volker Dressel, CEO of marketing agency Quaid Media, said at a briefing in London …

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Facebook dominates 2014 app download, with LINE making cash

The “app superpowers” of Japan, South Korea and the US collectively generated more revenue in 2014 than the rest of the world combined, highlighting their ability to monetise even as the market saturates and download growth slows, according to App …

The post Facebook dominates 2014 app download, with LINE making cash appeared first on Mobile World Live.

Facebook dominates 2014 app download, with LINE making cash

The “app superpowers” of Japan, South Korea and the US collectively generated more revenue in 2014 than the rest of the world combined, highlighting their ability to monetise even as the market saturates and download growth slows, according to App …

The post Facebook dominates 2014 app download, with LINE making cash appeared first on Mobile World Live.