Apptimize: Onboarding tutorials and the value of A/B testing

Onboarding tutorials are a quick way to get a user familiar with an app when they install it, but is it necessary for all apps? This question was posed to Apptimize, a mobile apps optimisation tools provider, by video hosting service …

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Tools startup Apptimize raises $4M

Apptimize, a provider of optimisation tools for mobile applications, closed a $4 million Series A funding round, to support its products which “cut app iteration time down from months to minutes”. The round, led by Costanoa Venture Capital, brings total funding …

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