TV advertising on the rise for apps

As the market for apps becomes more and more competitive, marketers are increasingly looking to TV to promote products, leading to “dramatic” changes in advertising strategies, Volker Dressel, CEO of marketing agency Quaid Media, said at a briefing in London …

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New tool lets marketers measure effectiveness of TV app ads

AppsFlyer, a mobile advertising measurement platform, has released an ad measurement and attribution tool that tracks the effectiveness of television ads for mobile app install campaigns, which it says is an “industry-first”. Called ‘AppsFlyer for TV Ads’, the tool tracks new …

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