Verizon Communications has reportedly approached internet firm AOL about a potential acquisition or joint venture, as it looks to boost its mobile video offerings. According to Bloomberg sources, Verizon is mainly interested in AOL’s programmatic advertising technology, which is the …
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Social media darling Twitter reported a net loss of $132m for the first quarter of 2014, up considerably from the $27m loss for the same period last year. Revenues for the same period jumped over 119 per cent however, to $250m, versus $114m a year ago.
Controversial UK-based behavioural advertising company Phorm, which now labels itself an “internet personalisation technology company,” has scored a partnership with China Telecom as a supplier of advertising tools.