Deep customer understanding key to mobile money success – Millicom chief

LIVE FROM MOBILE 360 LATIN AMERICA: “A real, deep understanding” of customer needs is crucial for the success of mobile money services, rather than attempting to use a template to deploy the same solutions across different markets, Greg Reeve, COO …

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Brazil’s Oi reflects on “necessary” move to 4G

LIVE FROM MOBILE 360 LATIN AMERICA: Roberto Guenzburger, director for mobile product at number four Brazilian operator Oi, said the company had “no alternative” but to move to 4G, but that it now faces challenges in driving uptake of the technology. “There …

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Ericsson exec notes three paths to operator success

LIVE FROM MOBILE 360 LATIN AMERICA: Jesper Rhode, VP of marketing at Ericsson, highlighted three categories of operator which have seen success in the recent past, each of which is taking a different route to achieve a strong position in …

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Digicel takes cautious approach to LTE rollout

LIVE FROM MOBILE 360 LATIN AMERICA: Latin America and Caribbean operator group Digicel sees LTE as “a next step, but not an immediate next step,” in many of its markets, as it still has work to do driving adoption of …

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Telecom Argentina offers advice on 4G cost cutting

LIVE FROM MOBILE 360 LATIN AMERICA: Martin Wessel, head of technology evolution at Telecom Argentina (Personal), highlighted “five practical ways to reduce network investment, and this may help make this 4G business a sustainable one”. Noting that the main costs …

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Operators warn on digital inclusion challenges

LIVE FROM MOBILE 360 LATIN AMERICA: While the mobile industry has a key role to play in driving digital inclusion in Latin America, the region presents a number of characteristics which need to be taken into consideration, executives from across …

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TIM Brasil chief sees mobile as key to driving digital inclusion

LIVE FROM MOBILE 360 LATIN AMERICA: The mobile industry is well positioned to drive digital inclusion in Latin America, providing “a benefit that is present in every moment in a users’ life,” proclaimed Rodrigo Abreu, president and CEO of TIM …

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Mobile money services gaining traction in LatAm

LIVE FROM MOBILE 360 LATIN AMERICA: There are “roughly 14.9 million” registered mobile money accounts in 19 countries across Latin America, with nearly two-thirds of markets having at least one live service, according to a GSMA report launched today. In …

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LTE in Latin America faces challenges

LIVE FROM MOBILE 360 LATIN AMERICA: While there is growing momentum around 4G in Latin America, there are a range of regulatory and economic challenges which still need to be overcome, according to new GSMA Intelligence research. There were 39 …

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