Shazam adds beacon technology to armoury

Shazam announced a partnership that will see proximity-based marketing integrated into its music recognition app. The partnership with Gimbal, which produces context awareness, proximity and personalisation technology, should enable brands and advertisers to provide a more personalised experience to Shazam …

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JDSU wins optimisation deal with Belgacom

Network optimisation specialist JDSU has won a deal with Belgian incumbent Belgacom that will see the operator deploy JDSU’s ariesoGEO location-enabled optimisation solution in its 2G, 3G and LTE networks. The product uses data from a range of user-focused network events cross-referenced with the event location to build a geographical picture of real-time network performance.