Amazon trialling next-generation Fire OS

Amazon announced a “developer preview” of the next version of its Fire platform, which powers its “Fire tablets, Amazon Fire TV and Fire TV Stick” – making no mention of its lacklustre Fire smartphone efforts. Fire OS 5 is based …

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Amazon launches app ad platform for developers

Amazon has launched a new advertising platform through which developers can promote their apps on Android smartphones as well as Amazon’s tablets, Bloomberg reported. The online retail giant will be paid each time an ad put up on the platform …

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Amazon Appstore to offer paid apps for free – report

Amazon is working on an ‘Unlocked’ section for its Appstore, through which users will be able to download paid apps and make in-app purchases for free, TechCrunch said. It is not known when this section will be launched or how many …

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Tablet market sees Q4 slowdown – IDC

The worldwide tablet market saw its first year-on-year decline in Q4 2014, as key vendors Apple and Samsung failed to drive the market, according to research firm IDC. Total shipments for tablets and “2-in-1” devices stood at 76.1 million for …

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Apple, Amazon, Google reach agreement with Italy over ‘freemium’ apps

Apple, Amazon, Google and Gameloft agreed to remove the word ‘free’ from ‘freemium’ apps in Italy, following an investigation by the Italian competition authority in cooperation with the European Commission. The companies have said they will also give users clearer …

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Amazon pulls plug on mobile wallet app

Amazon has decided to discontinue its mobile wallet beta app, launched six months ago on Amazon Appstore and Google Play, which allowed users to store and organise gift and loyalty cards, CNET has reported. These cards would then become available as …

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Telefonica, Ericsson bring 4G to Peruvian Amazon

Telefónica and Ericsson have collaborated on a project to bring 4G to Amazon’s Peruvians connecting schools, healthcare facilities and other public body entities to the internet. The two partners said this marks the first time LTE technology has been brought to the Amazon communities.

Amazon brings HTML5 app support to Fire TV

Amazon extended support for HTML5 apps to its Fire TV, broadening the range of content available for the bigger screen, and opening up a new opportunity for web developers to push their HTML5-based titles. It also means that developers with …

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Facebook adds Amazon device targeting, updates video app ads

Facebook updated its tools to enable developers to specifically target Amazon-branded mobile devices and to improve the use of video ads. App advertisers can now target their Amazon Appstore titles towards Fire owners, much like they can with the iPhone …

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