Amazon trialling next-generation Fire OS

Amazon announced a “developer preview” of the next version of its Fire platform, which powers its “Fire tablets, Amazon Fire TV and Fire TV Stick” – making no mention of its lacklustre Fire smartphone efforts. Fire OS 5 is based …

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Facebook adds Amazon device targeting, updates video app ads

Facebook updated its tools to enable developers to specifically target Amazon-branded mobile devices and to improve the use of video ads. App advertisers can now target their Amazon Appstore titles towards Fire owners, much like they can with the iPhone …

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Amazon head: “Stay tuned” on failed Fire

Amazon head Jeff Bezos is reported to have told observers to “stay tuned” with regard to its plans for the struggling Fire smartphone line, although he stopped short of admitting the device had been a failure. In October, Amazon recorded …

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Amazon launches Fire TV set-top box

Amazon has launched its much-anticipated TV streaming device, Amazon Fire TV, taking on the likes of Apple TV and Roku with its own internet-connect set-top.