China’s internet market doubles, adds 57M mobile users

China’s mobile internet market more than doubled last year to CNY213.5 billion ($34.76 billion) and is forecast to expand another 77 per cent this year and top CNY1 trillion in just four years. The country’s internet user base increased 5 …

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China’s mobile ad market to hit $7B this year – eMarketer

Mobile advertising in China is forecast to increase 275 per cent this year to more than $7 billion. That growth is expected slow to a more modest level of 80 per cent in 2015, when mobile ad spending will reach …

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Facebook launches mobile ad network

Facebook has launched a mobile advertising network that will allow it to serve adverts in third party smartphone apps. The Facebook Audience Network will support IAB banners, interstitials and native advertising. Facebook, which announced the network at its F8 developer conference this week, said that it will offer the same level of personalisation and targeting as adverts sold within its own inventory.