Twitter app gets ad manager tool

Twitter is making it easier for advertisers to manage campaigns from within the app via the Twitter Ads companion tool. The tool lets advertisers check campaign performance, optimise budget and schedule and respond to notifications and is available globally on …

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Periscope gives us a view of new video world

NEW BLOG: When Dick Costolo, Twitter’s outgoing CEO, invested $67 million of the company’s sparse capital into live streaming application Periscope earlier this year, it’s unlikely he envisioned the impact it could have in such a short space of time. …

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Twitter CEO to step down as company deals with disappointing growth

Twitter CEO Dick Costolo is stepping down after five years, effective 1 July, and the board of directors decided co-founder and chairman of the board Jack Dorsey will serve as interim CEO while they look for a replacement. Costolo (pictured) …

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Twitter held $1B talks to acquire Flipboard; Google and Yahoo also show interest

Twitter is one of several internet giants that have held talks over potentially acquiring social media aggregation app Flipboard, with subsequent reports stating that Google and Yahoo also met with the company’s advisers. Technology publication Re/Code broke news this week that Twitter …

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Twitter cites T-Mobile CEO’s social behaviour as way forward for corporates

LIVE FROM CES ASIA, SHANGHAI: Shailesh Rao, Twitter’s head of Asia, urged corporates to start an open conversation with their customers and stakeholders to better understand their needs, using the example of goverment leaders and mobile industry CEOs who are driving …

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Twitter Q1 numbers #disappointing; cuts full-year revenue target

Although Twitter Q1 revenue was up 74 per cent, year-on-year, to $435.9 million, it was below the firm’s own estimates, while a $162 million loss was 23 per cent greater than in Q1 2014. Twitter now projects full-year 2015 revenue …

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Barclays enables mobile payments through Twitter handles

Barclays said it will be the first UK bank to allow people to pay each other, as well as small businesses, using just their Twitter handles. Mind you, users must first have downloaded the bank’s Pingit mobile money app running …

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Twitter steps back from blaming Apple for losing users

Twitter is no longer pointing the finger at Apple’s iOS8 update for a loss of users, following comments made by CEO Dick Costolo in its Q4 investors’ call. “To clarify from yesterday’s call: there was no bug or issue with …

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Twitter’s Q4 user growth disappoints; blames Apple, seasonality

Twitter gained a net total of only four million new users in Q4 — well below its usual run rate — but came through strongly with both revenue and earnings in the final three months of 2014. In recent quarters, the …

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