Apple has first interesting product launch for four years

Apple has been in a holding pattern for the past three years and has finally revealed a bunch of stuff it has been working on for a while. The two new phones feature the first major industrial design overhaul since the iPhone 4 and the Apple watch seems likely to significantly raise the bar in the wearables category. But the most significant announcement is probably Apple Pay, not just for Apple, but for the catalysing effect it could have on mobile commerce on the whole.